Reproductive health naming list

There is no absolutely unified standard for naming related to reproductive health. The core principles are "accurate compliance, respect for privacy, reduce shame, and adapt to the scene." The current mainstream naming direction can be flexibly adjusted according to three categories: institutional departments, popular science content, and product services. Ultimately, the acceptance of the target audience is the first criterion.

Don't think this is making a fuss. When I was volunteering at a maternal and child health hospital last year, I met a 16-year-old girl who wanted to register because she had heavy periods. She asked three times at the consultation desk, "Does the infertility department check for menstruation?" In the end, she ran away with a blushing face. It took half a month for her mother to accompany her, and she was already slightly anemic. Regarding the naming of relevant departments of medical institutions, there have always been two completely different views in the industry: the straightforward group believes that medical places should be clear and clear to avoid users wasting time by finding the wrong department. Many grassroots health centers still retain the brands of "Family Planning Department" and "Infertility Clinic". After all, most of the people who come here are middle-aged and elderly people with clear reproductive needs. If it is too obscure, they will not be found. ； Moderates prefer to use more inclusive names such as "Reproductive Medicine Department" and "Reproductive Health Guidance Clinic". After all, the scope of reproductive health now extends beyond infertility. Contraceptive consultation, pre-pregnancy examination, menopausal reproductive health care, and adolescent sexual health consultation all fall into this category. The name is too narrow. Instead, they keep out those in need. I was chatting with the head nurse of a tertiary-level reproductive department. She also said that since the department changed the "infertility department" to the "reproductive medicine department", the number of non-infertility consultations has increased by almost 30%, and many young couples dare to come in and ask questions about contraception.

Not only medical institutions, but also practitioners engaged in public science popularization have a lot of struggles with naming. Academic public health experts do science popularization and insist on putting standardized medical terms in the title. They believe that avoiding misleading is the first priority, such as "Prevention and Treatment of Female Vulvovaginal Candidiasis". Even if the audience is small, as long as what they see is really needed, it is better than misleading people with headlines. But the social workers who work on popular science don’t think so. When I helped the community do science popularization columns, I initially drafted a title based on standard terminology. After posting it for a week, no one even stopped to take a look. Later, I changed it to "What is the tofu-like discharge on my underwear?" After reading "Don't Panic", many aunties and girls came over to ask questions that day. In the content, we clearly wrote the standardized disease names and indications for treatment, and the science popularization effect was more than a little better. It's interesting to say that I saw a sex education club in a university before. The official account is called "Xing'er Shuo", which is homophonic for "sex" and soft. Students are willing to follow it, and they won't feel embarrassed that others see their follow list. This kind of ingenuity is much more useful than a rigid professionalism.

As for the naming of reproductive health-related products and consulting services on the market, the sense of boundaries is even more important. Most formal brands will take into account user experience on an accurate basis. For example, calling "perineal care gel" "private care essence" not only retains the product attributes, but also does not make consumers feel embarrassed when checking out. However, there are also many merchants who take advantage of the loopholes. In order to make quick money, they use names such as "Rejuvenation Pill" and "Male Conditioning Pack" that are obviously illegal. They are obviously ordinary care products with no brand name. They insist on misleading consumers with names that look like drugs. This already falls into the category of false propaganda. There has been a debate in the industry here: E-commerce practitioners feel that names that are too straightforward will not attract traffic, and appropriate marketing expressions can allow more people in need to find the product. ； Regulators insist that product attributes must be accurately labeled, and the true functions of the product cannot be covered up with vague marketing terms. After all, buying the wrong product is a small matter, but delaying medical treatment is a big deal.

In fact, when I was compiling this article, I was also thinking, how could there be any universal naming encyclopedia? In the final analysis, the core of choosing a name is never about playing word games, but whether you have considered it from the perspective of the audience - whether young people who are afraid of embarrassment can read popular science openly, whether patients who are afraid of being criticized can enter the department without lowering their heads, and whether consumers who want to buy a product can understand at a glance what this thing does. By doing these things, even if the name is ordinary, it will be much more useful than a fancy name.