superfood packaging box

High-quality superfood packaging boxes have never been "the more expensive, the more environmentally friendly" or "the more reliable they are if they are printed with nutrition terms". Its core value is to simultaneously maintain the three bottom lines of "product activity barrier", "consumer's right to know" and "full-link environmental protection bottom line". There is no single optimal solution. It must combine the three-way balance of category characteristics, circulation scenarios and user needs to be considered qualified.

Last week, I went to the East China Warehouse to look at the futures and found two chia seeds from the same batch: one is the Internet celebrity DTC brand that was popular last year. It comes in a milky white biodegradable stand-up bag. The surface is full of ORAC values, US organic certification, and supermodel breakfast mix. It feels soft and soft. The side sealing cracks when you pinch it. The chia seeds inside are so wet that you can leave marks when you pinch them.； The other one is an old supermarket brand that has been in business for more than ten years. The packaging is an ordinary food-grade PE composite aluminum foil bag. The total number of printed words does not exceed 10 lines. It is very rough when you hold it, but the sealing strip clicks tightly when you press it. The unpacked chia seeds are dry and smooth, and they are in the same state as when they were just left the factory.

To be honest, the understanding of superfood packaging in the industry is completely divided between two schools. They have been arguing for almost three years and there is still no unified conclusion. People who make new consumer brands think that packaging is the first traffic entrance, and they don’t feel bad if the cost ratio is increased to 30%. After all, users feel high-end when unboxing, and they are willing to take a little red book and post it on Moments, which is equivalent to free publicity. There was a brand of kale powder before, and it sold 12 million in three months based on independent macaron-colored pouches, which was the dividend of packaging. ； People who work in the traditional supply chain shook their heads after hearing this. They felt that if the packaging cost exceeded 8% of the selling price, it was nonsense. All printed information must adhere to the requirements of GB 28050. No extra words should be added. It only needs to pass the 12-month shelf life test. Wouldn't it be good to pass the saved costs to consumers? That old brand with extremely ugly packaging now has a stable market share of 23% online and offline. Many middle-aged and elderly users recognize it and think it is reliable.

Both factions have stepped on pitfalls. The online celebrity brand later received many complaints, saying that the powder became lumpy and bitter within a week after opening. They just looked at the good-looking appearance and failed to consider that the oxygen barrier rate of the composite degradable material is only 1/7 of that of ordinary aluminum foil bags. When highly active fruit and vegetable powder comes into contact with oxygen, 30% of its nutrients are lost in half a month. It has no effect after eating, and users naturally stop paying. In the past two years, old-school manufacturers also tried to enter boutique supermarkets where young people do a lot of business. The unsophisticated packaging was placed next to colorful competing products, with no one trying them. After three months, they were removed from the shelves.

I stepped into a similar trap last year. At that time, I wanted to take advantage of the hot topic of environmental protection and used a fully degradable polylactic acid bag as the inner bag of acai berry powder. Can you believe it? After less than 20 days of storage during the plum rainy season in the south, the bag itself became crispy and crumbled, leaking out so that the entire transfer box was filled with purple powder. In the end, they were all destroyed, resulting in a loss of nearly 200,000 yuan. Later, when I asked people at the material factory, I learned that the pores of fully degradable materials are inherently large. To meet food-grade water and oxygen barrier requirements, the cost is four times higher than that of ordinary composite bags. Ordinary brands simply cannot afford it. Now there is a tacit understanding in the industry that there is no need to completely degrade the hard dents for the sake of "political correctness". The inner bags that directly contact the food should be made of composite materials with oxygen barrier properties. The outer express boxes and promotional cards can be made of recycled paper or degradable materials. After all, protecting the food inside from being wasted is the greatest environmental protection.

Many ordinary consumers buy superfoods and don’t even pay attention to the small print on the packaging. I didn't take it seriously before. I bought a freeze-dried blueberry. It said "Refrigerate at 0-4℃ after opening" on the corner of the package. I threw it on my desk. After eating it for a week, I realized that the unsaturated fatty acids in it had been oxidized and spoiled. Some merchants deliberately play tricks and print allergen warnings such as gluten and nuts in the folds. The words are so small that you need to use a magnifying glass to read them. A friend who was allergic to sesame had eaten chia seed cakes and went to the hospital. After searching for a long time, he saw a line at the bottom of the package that read "This product contains trace amounts of sesame ingredients." He was very angry.

Last month I went to a OEM factory in Qingdao to look at samples. I particularly liked the green juice packaging they made for Japanese customers. It was just an ordinary silver-gray aluminum foil bag with no other bells and whistles printed on it. Only an invisible scale frame was made next to the sealing strip. , there are several small boxes printed next to it, marked "Year/Month/Day". When the user opens the package, he or she can mark the date on it to avoid expiration. Such a small design does not cost a penny, but it is more practical than printing ten lines of nutritional terms.

To put it bluntly, there is no such thing as a perfect superfood packaging box. It just depends on whether the person who made it puts the contents inside and the real needs of the people who buy it more important than gimmicks and traffic.