Reproductive health activity summary

This joint maternal and child health hospital and street social worker station in the jurisdiction jointly carried out three series of reproductive health-themed activities in business districts, universities, and industrial parks, covering a total of 2,137 people, distributing more than 1,800 popular science materials, and completing on-site free cancer screening appointments for 192 people and HPV vaccination appointments for 274 people. The public satisfaction survey afterward was 87.2%.； However, the event also exposed three core issues: insufficient adaptability of layered services, lack of male reproductive health content, and imperfect privacy protection design. Overall, 75% of the preset goal was achieved. In the future, the event design will be optimized based on the needs of population segmentation.

Don't tell me, what we were least optimistic about at the beginning was the pop-up in the business district. We originally thought that everyone would go shopping on the weekend, and who would want to stop and listen to popular science on reproductive health. We specially prepared a lot of free contraceptives and customized canvas bags as diversion items, but we were worried that we wouldn't be able to distribute them. As a result, half an hour after setting up the stall, most of the people who came around were young people in their early twenties. Many people were too embarrassed to come to the free clinic, so they stood nearby and took out the folded pages and lowered their heads to flip through them. When they found something they had questions about, they came over to ask when there were few people around. What impressed me the most was a little girl wearing Lolita. She squatted next to the booth and watched our short popular science video for ten minutes. Then she came over with a blushing face and asked if she wanted to play the second price first after failing to win the nine-price lottery for two years. The previous post on the Internet said that there were few subtypes of the second-price defense, so she lost money. Dr. Li from the Maternity and Child Health Hospital where she was attending the consultation talked to her for ten minutes. Finally, the little girl happily made a second-price appointment. When she left, she took three folded sheets and said she would take them back to her roommate in the dormitory.

In fact, during the preparation stage, we had several internal quarrels over the standards of science popularization content. Some professionals from the hospital insisted on clearly describing the pathological mechanisms, saying that science popularization must be rigorous enough and not mislead people.； Some street social workers also said that it was too professional and ordinary people could not understand it, so it was better to turn it into jingles and cartoons. After running through three games this time, I realized that both ideas are right or wrong, it just depends on the audience. At the vocational and technical college, we put out the small cards of professional terms we had prepared before, and many medical students came to ask for them. There was also a girl studying nursing who discussed the life intervention plan for polycystic ovary syndrome with Dr. Li for almost 20 minutes. She said that many of her classmates had this problem, and the opinions on the Internet were confusing. Finally, she got a reliable answer. But when we arrived at the community branch where middle-aged and elderly people make up the majority, no one paid any attention to you when you mentioned "estrogen level decline". When you mentioned "heat and sleep problems that are common before and after menopause", seven or eight older ladies gathered around and there was an aunt in her 60s who specially asked us and said, I had been menopausal for several years and had some bleeding recently. I was too embarrassed to go see her before. We made an appointment for her to get a free cervical cancer screening on the spot and advised her to go for it. Later, she specifically called the social worker station and said that it was inflammation and it was nothing serious. She was finally relieved after hanging on for more than half a year.

Of course, there were a lot of pitfalls this time. The most typical one was the one in the industrial park. During our previous inspection, we heard from the factory that most of the workers were married and had children, so we prepared a lot of materials related to maternal health care and contraception. As a result, almost half of the people who came to the site for consultation were men, most of whom were in their early twenties. The young man asked questions related to foreskin, premature ejaculation, and prostatitis. We had not prepared any relevant materials before. The male doctor who attended the consultation was surrounded by water. Many people were too embarrassed to ask in front of others, so they waited for everyone to leave before staying for a private consultation. Another young man said that he did not dare to go to a private hospital when he had this problem before, for fear of being cheated, but this time he only dared to come and ask after seeing a public maternal and child doctor. We later calculated that men-related consultations accounted for 42% of the total consultations. We had not anticipated this demand before, which was a big omission.

Another point that was not considered before is privacy protection. The free clinic table we started with was just an ordinary long table. People queued up for consultation, and people at the back could clearly hear what the people in front were asking. Many people were too embarrassed to speak when they arrived. Later, we temporarily found a roll-up bar next to the table and pulled out a one-meter thread. During the consultation, the people behind stood outside the line, and then gradually some people dared to speak out about their real problems. There were also the popular science foldouts we printed before. The cover was in a conventional pink medical style, with the words "Reproductive Health Science" printed in big letters. Many people took them and stuffed them into their bags. Later, we temporarily printed a batch of cartoon covers with "Health Tips for Workers" printed on them. Instead, they were sold out, and everyone didn't feel embarrassed holding them in their hands.

Looking back now, this event cannot be said to be perfect, but it was much more effective than the previous cramming lectures. I used to think that reproductive health education was something "we have to push it to everyone", but now I realize that there is actually a huge demand for it, whether it is young people in their 20s or old people in their 60s. However, before, either the content was not relevant, or people were embarrassed to ask because of face. If we do it again next time, we will definitely not make one-size-fits-all content. We will find out the audience needs of each venue in advance, add male-specific popular science content, and design privacy protection in advance. After all, rather than completing many KPIs, it can really help everyone solve practical problems that are too embarrassing to speak out. This is the most important thing for this kind of event.