Copywriting about sweating in the gym

The core logic of the copywriting about working out and sweating in the gym is never the persona of hard work and self-discipline, but the precise touch on your real body feeling at the moment - no need to show off, pretend, or talk in human words, it works better than anything else.

Don't believe those templated "self-discipline copywriters" on the Internet, such as "the sweat you shed today is the tears shed from the hot pot you ate yesterday" and "sweat is the tears of fat". They are all old jokes over and over again. If you post them too much, you will feel fake. When I first applied for a card, I loved to copy this type of copywriting. It included a profile picture of a sweaty face that took me ten minutes to post. After posting it, I checked 800 Moments and waited for likes 800 times. Even thinking about it now makes me feel stupid.

Novices who are just starting out really don’t need to impose a “self-disciplined personality”. The first time you step on the elliptical machine, your bangs will be wet into barcodes, half a cup of sweat can be squeezed out of the collar of your T-shirt, and you will be panting like a high school student who just ran 800 meters. When you turn around and burn 400 calories, you dare not go downstairs. Add a braised egg yourself. It’s nice to just write this kind of trivial happiness: “My first experience with the elliptical machine on the third day of applying for the card. My bangs were so wet that it blocked my eyes. Forget it, I ate the braised egg tonight with a clear conscience🤣.” This is a hundred times more true than “Self-discipline gives me freedom.”

But to be honest, I always thought that the more I sweat, the more glorious it is. It wasn’t until I practiced with my “non-sweating star” muscle friend for three months that I realized that this matter really varies from person to person. The last time we squatted together, I finished three sets and my yoga mat was wet with sweat. He didn't even see a drop of sweat on his forehead. But after squatting down the stairs, he held on to the handrail and pretended to check his phone. I leaned over and saw that his legs were shaking like chaff. Later, after talking to the coaches at the gym, I learned that clinically, about 10% of people are born with a small distribution of sweat glands. Even if the exercise intensity reaches 70% of the maximum oxygen uptake, they may only sweat a small amount. Judging training volume based on the amount of sweat is purely a layman's behavior.

He was always embarrassed by this before. When people asked him, "Why don't you sweat when you come to the gym?", he always didn't know how to respond. Later, he thought about a copy. The picture showed his congested legs after exercising. I didn’t dare to raise my head when I was doing the armrests, for fear that others would see my legs trembling due to weakness - don’t judge KPIs by sweating, my muscle fibers know whether I am working hard or not.” On the day after I posted it, many friends who also don’t like sweating expressed sympathy in the comment area, saying that finally someone said this.

Nowadays, many people think that fitness copywriting must take the "anti-self-discipline" route. "I came to the gym today and walked for 20 minutes. I sweated a little and earned some bath money. It's not a loss." I think it's good. Not everyone comes to the gym to do heavy weights to gain body fat. Some people work overtime until nine Come on, I'll be sweating after wearing a sandbag for half an hour. Everything about the eight-version plan or the difficult client is dripping out of my pores with sweat. This kind of thing can be written as "I have a big head after working for three days, and the sweat is dripping down my chin after wearing a sandbag for half an hour. The gym is cheaper than a psychiatrist, and there is no need to make an appointment."

Oh, by the way, last time in the locker room, I heard two little girls complaining about a photo of a girl in their circle of friends who was sweating every day and her back was wet. The caption was "Have you ever seen a gym at three o'clock in the morning?" As a result, several times when they went to class in the middle of the night, they saw that person walking on the treadmill for two minutes and taking photos in the mirror for half an hour. Later, someone found out that the sweat on her back was sprayed with mineral water. It was extremely embarrassing. It’s really not necessary. How much you have practiced and how much sweat you have shed are real and fake. You know best. Copywriting is a record, not an assignment for others.

If you really don’t know what to write, just jotting down some small details is better than copying a template: the embarrassment of not being able to open the mineral water bottle with your biceps after training, the irritation of the shoulder strap of your sports bra slipping eight hundred times while running for half an hour, the entanglement of squatting to buy water and seeing the ice cream in the freezer after hesitating for three minutes and finally leaving, the small sense of accomplishment when sweat drips on the barbell plate and creates a small watermark. These real little fragments will always be more impressive than perfect character copywriting.

After all, the sweat you shed is for yourself, and the pleasure is yours. Just send it out to make yourself happy. How can there be so many standards?