Fitness and sports circle of friends copywriting

There is no standard answer in the fitness circle of friends. The most popular and least likely to fail copywriting will always be your most authentic training experience at the moment, rather than a uniform inspirational template copied from the Internet, let alone a "perfect self-disciplined person" persona.

I ran into a lot of pitfalls when I first started working out. I saved popular copywriting on the Internet every day, saying "Today's sweat is tomorrow's waistcoat line" and "Self-discipline is freedom". I posted a selfie with a skin polished so hard that the logo of the training clothes could not be seen clearly. Within half a month, my best friend sent me a private message: "If you post something like this again, I will block you. It makes me feel guilty even if I lie down after get off work and eat takeout." I just realized that this kind of false and empty cliché is of no use except to impress myself. No one wants to watch you selling anxiety from the air every day.

Later, I let myself go. The last time I deadlifted 120kg, my hands were shaking so much that I couldn’t even hold a water glass, so I took a picture of the holes in the power belt and the traces of magnesium powder scattered on the floor, with the caption, "I almost lost my biceps today." Send it off, does anyone know if protein powder will become dilute when mixed with pulse?" The comments below were filled with comments from fellow fans, and someone also sent me a three-page drink pairing guide, which received three times more likes than the inspirational copy I posted before.

Really, there is no need to deliberately pursue any style. If you want to show off data, don’t just post a dry screenshot of the training APP. Add the sentence “Today I squatted until my eyes turned black, and I held on to the stand for three minutes before I dared to move. Who knows?”, and it will be like that in an instant. If you like to take atmospheric photos, it’s okay. Take a photo of your back in front of the floor-standing mirror in the gym. Instead of saying “I worked hard today”, add “The acne marks on my back have finally disappeared, otherwise I would be embarrassed to take pictures”. It’s more real than anything else. A while ago, I came across a sister who was even more amazing. She took a video of herself sitting on the ground unable to get up after practicing her butt and leg exercises, with the caption "Now when a passing dog steps on me, I have to thank it for helping me up." I laughed for three minutes and directly followed her.

Of course, there are also many people who think that fitness is their own business and there is no need to post it on their WeChat Moments. There is a powerlifting guru next to me who has been practicing for six years. His WeChat Moments are all about showing off the braised meat he made, and there is no content related to half-cent fitness. I won the 74kg class championship in the last city competition, so I sent out a medal on the corner with a text. "I bought a lot of groceries today. Is anyone here to eat hot pot?" If a mutual friend hadn't said that I wouldn't have known he won the award. His original words were, "Why did you post that thing? You're really good at it. You can tell it when you take off your clothes. Who is trying to make a presence known in the circle of friends every day?" Although the words are a bit heartbreaking, they are indeed the true thoughts of many people.

If you post in WeChat Moments just to check in and monitor yourself, then you don’t have to worry about what others think. Even if you post a 10-second training video every day with the word “check in,” it’s fine. Anyway, you have the final say on your territory. If you have many colleagues and leaders in your circle of friends and don't want to be too high-profile, then post something less "offensive". For example, you can buy a cup of iced Americano on the way after practice, take a photo of the coffee and the corner of your gym bag, and post the text "Today's iced Americano is harder than the bitterness."

Oh, by the way, I’m really annoyed by that kind of Versailles-type copywriting that even though your body fat percentage is less than 18, but you still have to take a polished selfie with the words “I gained two more pounds today, I need to work hard to lose weight.” Who are you trying to catch here? That’s pretty much it.

Anyway, I never think of any template when I post on fitness friends. When I feel good about it, I will take a picture of my blood-congested arms and say, "My arms are bigger than my head today." In the circle of friends, you have to look happy first, right?